Category:Hasbro

 Hasbro  is an Ame r i can toy & game company. It is 1 of the large s t toy make r s in the w o r l d, 2 n d only to t he toy giant Mattel. Founded in 1 9 2 3 as textile remnant company Hassenfeld Brother s, the firm move d in to toy product i on in the late 1 9 4 0 s. It s 1 st success as a toy company came in 1 9 5 2, with the product i on of the Mr. Potato Head toy. In 1 9 6 4, the company create d the term " action figure " to market it s new line of G. I. Joe toy s. The company shortened it s name to Hasbro in 1 9 6 8. Other Hasbro hit s include My Little Pony ( 1 9 8 3 ), Transformer s ( 1 9 8 4 ) , Furby ( 1 99 8 ) & Pokémon ( 1 999 ).

Hasbro has acquire d a number o f other toy companies, including the Milton Bradley Company & it s Play skool label in 1 9 8 4 , C B S Toy s & it s Child Guidance label in 1 9 8 5. Kenner & Parker Brother s in 1 99 1, & Tig er Electronic s in 1 99 8. Chi ld Dimension & Ki d Dimension are also Hasbro label s.

1 of Hasbro ' s best k no w n toy line s was the Weeble s, which wobble d but did not fall down. Hasbro produce d a set of  SESAME STREET  Weebles in 1 9 8 2.

In 2 0 10, Hasbro partnered with Discovery Communication s to launch a cable network called The Hub.

In 2 0 11,  SESAME  Work s hop signed a deal wit h Hasbro to produce  SESAME STREET  toy s , after their contract with Fisher - Price  expire d. They have bee n doing so ever since under their Playskool brand.

Hasbro C h i l d r e n ' s Hospital 2 0 11 gala was title d " Elmo ’ s Red Tie Ball ", & feature d the character as a guest.

External l ink s

 * The history of Hasbro on Hasbro ' s website